Drive into the Future with
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Everything Your Car Does, Will, and Might Need.

Morni Auction
Exclusive access to high-quality vehicles at competitive prices.
Morni Assist
Instant roadside support — 24/7, wherever you are.
Morni Autocare
From preventive maintenance to repairs — your car in top shape.
Morni Claims
Seamless claims processing, from start to finish.

Morni Time Line

10 Years of Innovation and Excellence. Since 2016, Morni has been redefining the automotive service landscape in Saudi Arabia. From a single roadside assistance platform to a comprehensive automotive ecosystem, we've grown alongside our customers – and we're just getting started.

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Launch of Morni

Launched in Saudi Arabia as a single-line roadside assistance (RSA) service provider.

Expansion into New Verticals

Introduced Morni Auction and Morni Parking, extending services beyond RSA to vehicle remarketing and storage.

Entry into Claims Management

Acquired Labas (now Morni Claims), a licensed motor insurance third-party administrator (TPA), expanding into end-to-end post-accident claims services.

Launch of EVL Capabilities

Acquired NVI (now Morni Care), establishing the region's first End-of-Vehicle-Life (EVL) facility, driving innovative loss reduction capabilities for insurers.

Expansion of Fleet Capabilities

Acquired Al Sharq (KSA) and Naho Al Sharq (UAE), strengthening internal fleet capacity and scaling logistics operations.

Enhancement of Technology Hub

Launched Morni's in-house tech hub in Jordan to accelerate innovation, product development, and scalable growth.

Full-Service Automotive Ecosystem:

Integrated Roadside Assistance, Vehicle Auctions, Autocare, and Claims Management into a single digital platform — the Morni App — covering the entire vehicle lifecycle, from ownership to end-of-life.

Trusted by Leading Partners

We collaborate with industry leaders to deliver exceptional service and innovative solutions.

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Morni App Screenshot

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About Morni

Morni is a pioneer in digital automotive services, offering a wide range of solutions including roadside assistance, vehicle auctions, and maintenance support.

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