Morni began in 2015 with a clear mission: to make roadside emergencies in Saudi Arabia safer, faster, and simpler. What started as an on-demand towing service quickly grew into a driver of change in a fragmented industry. As customer needs evolved, so did we, Morni transformed into a full automotive ecosystem — growing alongside the people we serve.
Founded in 2016, Morni began with a single mission: to solve the challenges of roadside assistance in Saudi Arabia through technology and service. Our digital platform now enables breakdown assistance, claims, and maintenance for insurance companies, and comprehensive automotive services. Our commitment to innovation has driven our growth across the region.
To transform the automotive service experience through reliable, technology-driven solutions that keep our customers moving safely and efficiently
To be the leading comprehensive automotive service platform in the MENA region by 2030, delivering seamless and trusted solutions across every mile.
Our Leadership Description
