Welcome to Morni
At Morni, our vision has been clear from day one: to redefine how automotive services are delivered in the Kingdom and beyond.
What began as a roadside assistance app has evolved into Saudi Arabia’s only fully integrated platform for automotive services—connecting every major touchpoint across the vehicle lifecycle, from emergency support to repairs, auctions, and third-party administration.
As we grow, we remain committed to two principles:
- Pioneering the future of mobility through smart, scalable, tech-enabled solutions; and
- Creating value across the ecosystem by driving efficiency, trust, and accessibility for every stakeholder.
These principles shape how we operate and how we scale. We don’t believe in value for one—we believe in value for all.
Looking ahead, our ambition is bold: to reach 100 million vehicles by 2030—actively managed or insured through Morni’s platform—while unlocking new levels of efficiency, sustainability, and trust.
Together with our customers, partners, and teams, we’re building a smarter, more connected future for mobility—aligned with Vision 2030 and built to serve everyone.
Salman Al-Suhaibbaney
Founder, Chairman and CEO
Our Story
It all started with a flat tire.
Over 10 years ago, Morni’s founder, Salman Al-Suhaibaney, found himself stranded by the side of the road in Riyadh with a flat tire. Faced with no viable options for roadside assistance at that hour, he realized that Saudi Arabia lacked technology-driven solutions for automotive services. This moment of frustration sparked an idea that would transform the landscape of mobility in the Kingdom.
In 2015, after extensive development and testing, Morni launched its first app—integrating roadside assistance into a single, user-friendly platform. Since then, we’ve grown into a company that spans the entire automotive lifecycle, touching millions of lives with our innovative solutions.
As we continue to evolve, we’re driven by a clear ambition: to reimagine how people experience mobility—by becoming the go-to platform for automotive services and transforming how vehicles are bought, driven, maintained, and sold.
Mission & Vision
Mission
To become the go-to platform for automotive services, transforming how vehicles are bought, driven, maintained, and sold.Vision
To revolutionize the automotive industry by providing seamless, integrated solutions across the entire vehicle lifecycle, from purchase to disposal.
Our Leadership
Salman Al-Suhaibaney founded Morni in 2015 with the ambition to transform Saudi Arabia’s automotive services. Under his leadership, Morni has evolved into the Kingdom’s only fully integrated platform for automotive solutions, offering services across the vehicle lifecycle.
With over 20 years of experience in the automotive and insurance industries, Salman has driven Morni’s growth through strategic partnerships and a consistent focus on harnessing technology and innovation to unlock long-term value. His leadership has reshaped industry standards and established new benchmarks for customer value and operational excellence.
A strong advocate for Saudi Arabia’s Vision 2030, Salman is committed to creating a more efficient, sustainable, and connected future for mobility – both within the Kingdom and beyond.
Salman holds a Bachelor’s degree in Finance and an MBA from Prince Sultan University. Beyond his professional role, he is passionate about car racing, vehicle modification, and wilderness adventures, and remains dedicated to advancing the Kingdom’s economic goals through innovation and youth empowerment.
Salman Al Shuaibani
Founder and Chairman
John Doe
Manager
John Doe
Manager
John Doe
Manager John Doe
Manager