Morni

Ease your drive with

Everything Your Car Does, Will, and Might Need

Morni Auction

Exclusive access to diverse vehicles at great prices

Morni Assist

Instant roadside assistance, 24/7 all week long

Morni Autocare

From maintenance to repairs — your car stays ready.

Morni Claims

Efficient, hassle-free claims — from report to payout.

our journey

Morni started as a roadside assistance service in 2015 and has evolved into a comprehensive automotive services platform in Saudi Arabia. What began as roadside help grew into a full ecosystem that covers everything a vehicle needs. We grew with our customers and learned from the journey.

2015

2017

2020

2021

2023

2024

2025

Launch of Morni

Morni began in 2015 as a roadside assistance provider, aiming to support drivers quickly and anywhere across the Kingdom.

Expansion into New Verticals

Over time, our customers' needs grew — and we grew with them. We launched Morni Auction and Morni Parking, stepping into the world of vehicle remarketing and storage,

Strategic Partnerships

We acquired Labas, now known as Morni Claims, and cover all stages of insurance claim management—from the moment of reporting to compensation payment.

Launch of Electronic Vehicle Inspection Capabilities

Acquired NVI and launched the region’s first End-of-Vehicle-Life (EVL) facility to enhance insurer loss reduction solutions.

Expansion of Fleet Capabilities

We expanded our operations through acquisitions and fleet growth to serve more areas with higher efficiency.

Enhancement of Technology Hub

Launched Morni’s tech hub to boost innovation and growth.

Full-Service Automotive Ecosystem

Morni unified all its services into one app, offering a complete experience covering the entire vehicle lifecycle—from purchase to resale.

Our Corporate Clients

Trusted By 200+ Leaders

Partner with us

Customer Testimonials

Customers stories

S

Morni Assistant

Sarah M, Riyadh

A lifesaving app that deserves more than 5 stars!

M

Morni Auction

M. Nabil99., Riyadh

The best car auction – a smooth and fast experience

S

Morni Auction

Saleh B. - Riyadh

Honestly, I've been their customer for years and I've only seen good things from them.

F

Morni Auction

Fahad M. - Jeddah

Their services are very outstanding; we can’t do without them. Best of luck!

L

Morni Assistant

Lubna

I used it twice and the service was perfect each time A game changing app for roadside emergencies.

M

Morni Assistant

Muhammad from Riyadh

Fast, professional, and life-saving! Within minutes, help arrived and my flat tire was fixed with care. Highly recommend this amazing roadside service!

A

Morni Auction

Abd Alslam

Happy to see this Today was the 1st time we try Morni and honestly everything that happened from capturing the insurance of our car to the service provider, it was exceptional, thank you Morni.

A

Morni Assistant

Abdullah Al-Issa

An excellent experience and well-deserved thanks Thank you, Morni I thank the Morni management for this idea — through the app, I requested a tow truck for my broken-down car from Riyadh Front to the Industrial Area with the membership

S

Morni Assistant

Sarah M, Riyadh

A lifesaving app that deserves more than 5 stars!

M

Morni Auction

M. Nabil99., Riyadh

The best car auction – a smooth and fast experience

S

Morni Auction

Saleh B. - Riyadh

Honestly, I've been their customer for years and I've only seen good things from them.

F

Morni Auction

Fahad M. - Jeddah

Their services are very outstanding; we can’t do without them. Best of luck!

L

Morni Assistant

Lubna

I used it twice and the service was perfect each time A game changing app for roadside emergencies.

M

Morni Assistant

Muhammad from Riyadh

Fast, professional, and life-saving! Within minutes, help arrived and my flat tire was fixed with care. Highly recommend this amazing roadside service!

A

Morni Auction

Abd Alslam

Happy to see this Today was the 1st time we try Morni and honestly everything that happened from capturing the insurance of our car to the service provider, it was exceptional, thank you Morni.

A

Morni Assistant

Abdullah Al-Issa

An excellent experience and well-deserved thanks Thank you, Morni I thank the Morni management for this idea — through the app, I requested a tow truck for my broken-down car from Riyadh Front to the Industrial Area with the membership

Morni App Screenshot

Download App

Download the app today and join over 2.5 million vehicles that rely on Morni for their daily services.

Download the Morni Auction app today and join over 3.5 million bidders and sellers who trust our platform.

Morni in Numbers

Morni is a leading Saudi company in digital automotive services, offering an integrated ecosystem that includes roadside assistance, vehicle auctions, maintenance services, and claims management. Through a unified platform, we provide reliable and fast solutions that serve both individuals and businesses, working to redefine the vehicle ownership experience — from day one to the last journey.

Partner with us

6M+

Users we have served with complete trust.

55K+

Service provider within our trusted network.

10

Years in the field

10

Members in Morni's team

3.6M+

Total memberships benefiting from Morni’s services

4.8

Average User Rating